The Las Vegas Monorail has partnered with Pharris Media Inc., to launch one of the nation’s first commercial sponsorship programs that promotes sustainability and climate-change awareness as a core part of their sponsorship activation.
The private, nonprofit transit system is working to secure climate-conscious sponsors to create informative and entertaining experiential environments on each of the system’s seven stations and nine trains. The 3.9-mile-long monorail connects the resort properties and the Las Vegas Convention Center.
“This new sponsorship program highlights the system’s environmental benefits, furthers our contribution to the reduction of climate change, and responds to our customers’ interests,” said Curtis L. Myles, president/CEO of the Las Vegas Monorail Co.
Pharris created the Monorail’s initial sponsorship program, from 2000 – 2007, which secured contracts worth tens-of-millions of dollars from such companies as General Motors, Monster Beverage Co., Nextel, Paramount Parks, and Bank of Nevada, according to the company. The Las Vegas Monorail Co. has entered into this new, exclusive agreement with Pharris Media to sell the Monorail’s long-term sponsorship program.
In 2003, as one of the first sponsors of the Las Vegas Monorail, Nextel opened Nextel Center, a massive experiential marketing environment on the Las Vegas Monorail station at the Las Vegas Convention Center. The sponsorship remained active for four years.
Las Vegas Monorail
The Monorail stations, each nearly 200 feet in length, feature two levels: a platform where riders embark and disembark; and, a mezzanine that is the point-of-entry and exit to the station. The stations’ exteriors present massive areas for the exhibition of video and static signage. The interiors present multiple spaces in which sponsors can engage consumers in branded experiences, as well as display interactive and static signage.
Monorail stations are located in high-profile locations along the Las Vegas Strip Resort Corridor, including the MGM Grand; the Las Vegas Convention Center; and the soon-to-be-built station that will connect the monorail to four distinct venues: “The Sphere”(a 360-foot tall, 17,000-seat, spherical entertainment venue), the Sands Convention Center, The Venetian and The Palazzo resorts.