Bay Area coalition looks to reduce traffic, champion mobility options

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A key component of the TDM Coalition will be promoting solutions that provide financial rewards to commuters not to drive alone or to leave their car at home altogether.

Tariq Koh

A key component of the TDM Coalition will be promoting solutions that provide financial rewards to commuters not to drive alone or to leave their car at home altogether.Tariq Koh

San Francisco’s Bay Area Council is forming a new coalition of transportation companies focused on dramatically expanding a wide range of programs, services, and technologies aimed at getting cars off the region’s badly congested roads and highways. The Transportation Demand Management (TDM) Coalition will be comprised of companies that offer a variety of alternatives to the single occupancy automobile, from shuttles and ride-sharing to scooters and e-bikes, and technologies that incentivize commuters not to drive alone.

While massive investments are still needed to modernize, expand, and improve the Bay Area’s aging and beleaguered transportation system, transportation demand management approaches are relatively inexpensive and can be put in place much faster.

A key component of the TDM Coalition will be promoting solutions that provide financial rewards to commuters not to drive alone or to leave their car at home altogether. Hytch Rewards, a founding Coalition member, developed a rewards platform that tracks and verifies when two or more people share rides. Using this platform, Hytch has demonstrated that people will share rides to earn cash rewards, proving that rewards change behavior.

The platform also measures the emissions reduction of shared rides as well as making all shared rides carbon neutral by purchasing carbon offsets on behalf of Hytch users. The Council will work with Hytch and other Coalition members to bring a host of TDM solutions to employers, transportation agencies, and local governments throughout the Bay Area.