Every year, World Pedestrian Day is recognized in August – not to celebrate the importance of walking – but to acknowledge the importance of road safety from motor vehicles. The day commemorates the first recorded pedestrian death from a vehicle accident that took place in London in 1897. Centuries later, unfortunately, over a million road traffic deaths now occur globally every year according to the World Health Organization. One of the main objectives of acknowledging events like World Pedestrian Day is to advocate for pedestrian safety in a holistic way — better road conditions for pedestrians and cyclists promote equitable access for everyone, including motorists.
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